Guide · Make.com · Zapier · Comparison

Make vs Zapier for a small business: which one should you start with?

I build Make.com scenarios for small businesses, so I'm not neutral. Here's where Make is the better pick, where Zapier is, and how to test both without paying anything.

By Flowpaja · Published

This guide contains an affiliate link, marked “affiliate link”.

Make vs Zapier for a small business: Zapier Free has 100 tasks a month and two-step Zaps, Make Free has 1,000 credits and multi-step scenarios
Plan figures as of 14 Oct 2026. Check both pricing pages before you buy.
Disclosure: everything in this guide works with plain Make.com and the apps it connects. At the end we mention our own Make templates and our Make scenario fix service on Fiverr. Module names, settings and limits were checked against Make's pricing page and Zapier's pricing page in October 2026. Menus and limits change, so check them if something looks different.

The short answer

  • Pick Make if your automations have more than two steps, need filters, routers or loops over lists (invoice lines, order items, form answers), or you want to see the whole flow on one canvas.
  • Pick Zapier if you only need simple "when X, do Y" automations between popular apps and want the fastest possible setup. Its Free plan covers 100 tasks a month with two-step Zaps only.

Want the three-way view with n8n, price tiers and a worked cost example? Read Make vs Zapier vs n8n. This page stays with the small-business choice between Make and Zapier.

How they charge

Make counts credits. Most module actions use 1 credit; routers and error handlers use none. Polling triggers use a credit on every check, so prefer instant (webhook) triggers. See Make credits explained.

Zapier counts tasks: each successful action in a Zap is one task. Zapier does not charge a task for checking a trigger for new data, and its filter, path, formatter and looping steps do not count as tasks.

In practice, branching and list-heavy workflows are where Make's model tends to come out cheaper. Run your real workflow through both calculators before you decide.

Free and entry plans

Pricing as of 14 Oct 2026, from make.com/en/pricing and zapier.com/pricing. Plans change, so check both pages before you buy.

Make FreeZapier FreeZapier Professional
Price$0$0Starting from $19.99 a month
Monthly allowance1,000 credits100 tasksLarger task tiers, priced by volume
Workflow sizeMulti-step scenarios, 2 active at a timeTwo-step ZapsMulti-step Zaps
Scheduled checksEvery 15 minutes at mostPolling every 15 minutesPolling every 2 minutes

Building multi-step logic

MakeZapier
EditorVisual canvas, you see every routeStep-by-step Zap editor
BranchingRouters with filters on each routePaths, on Professional and above
ListsIterators and aggregators (guide)Looping by Zapier step
Error handlingResume, Ignore, Break, Rollback, Commit (guide)Autoreplay and custom error settings, on Professional and above
WebhooksBuilt in, on every plan (tutorial)Webhooks, on Professional and above

Three workflows I'd build in Make, not Zapier

  1. Form to Sheets to Slack with a duplicate check. One router, one search, no double rows. Tally version.
  2. Overdue invoice digest. Read a sheet, aggregate overdue rows into one email. Start from the free Overdue Invoice Digest template.
  3. Shopify order lines to Sheets. An iterator over line items. Guide.

How to test Make for free

  1. Create a free Make account (affiliate link).
  2. Import one of the free templates so you start from a working scenario.
  3. Run it once and look at the credits used in the scenario history.

If it fits, the paid templates on Flowpaja's templates page save you the build time.

Prefer to see a working scenario before you sign up? Browse the free Make templates.

FAQ

Is Make cheaper than Zapier for a small business?
Often, for multi-step and list-heavy workflows, because Make charges per module action and routers and error handlers are free. For one simple two-step automation, Zapier's Free plan may be enough. Price your own workflow on both pricing pages.
Can I use Make for free?
Yes. Make's Free plan includes 1,000 credits a month, two active scenarios and a 15-minute minimum interval between scheduled runs, as of 14 Oct 2026.
Does Zapier's free plan allow multi-step Zaps?
No. Zapier Free is limited to two-step Zaps (one trigger and one action). Multi-step Zaps, Paths and webhooks start on Professional.
Should I compare n8n as well?
If you want self-hosting or code-first workflows, yes. The Make vs Zapier vs n8n guide covers all three.

Built it in Make and it breaks?

Send the exported blueprint and the error text to our Make scenario fix service on Fiverr. No logins needed.

Stuck on an error in your own Make scenario? Make scenario fix / debugging on Fiverr, from $20: send the exported blueprint and a description of the error, no logins needed.

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Make and Zapier are trademarks of their owners. Flowpaja is independent and not affiliated with or endorsed by them. Menus, limits and prices change; check the providers' current help.